What better way is there to let customers know that you love and value them than to have them on your gift list this Christmas. In this season of giving, caring, and sharing, your customers, without doubt will appreciate receiving gifts from you. Think of it as another subtle means of telling them, ‘We are poised to serve you better in the new year’.
However, not all gifts will do. It will be a sheer waste of time to give gifts that will be of absolutely no value to them. This explains why a lot of thoughtfulness needs to go into the gifts you finally decide to buy. To help you out, here are things to note when choosing gifts for them:
If your target customers are students, it will really make no sense for you to gift them with business card holders. A more practical gift will be a note pad or even an insulated tumbler to help keep them hydrated while reading.
In other words, you need to have a clear understanding of what your customers’ needs and preference. The gift doesn’t necessarily have to be related to your products and services. Something functional, thoughtful, and beautiful will be just great.
Though whole idea of giving gifts to customers this Christmas is to make them feel valued, it will be completely wrong to give gifts that are over and beyond the value of your customers. A great way of ensuring that each customer is rightly appreciate is to segment them based on the value they contribute to your business. Once you are done doing this, the next step is to decide on what gifts are commensurate with their value.
Timeless and functional gifts
The most practical gifts you can give aren’t necessarily those that are relevant in this season. They are those that are timeless and customers will consider invaluable even long after the Christmas holiday is ended.
Still not sure of what gifts to get your customers? Here are 7 gifts, we believe, are practical enough to be appreciated by your clients.
Business Card Holders
Sticky Note Pads
Portable Phone Chargers or Charging Docks
Fanciful but Functional Water Bottles