Never to be compared with randomly posting content on social media, social media campaigns are cost-effective strategies for advertising and marketing your products and services. If properly managed, social media campaigns have the ability to create significant returns on investment that doesn’t end with long term sales.
While it is very okay to admit that you don’t know how to run social media campaign, making it an excuse for never starting one is simply wrong. Here are 3 tips to help you create and manage successful social media campaigns:
Identify and understand your target customers
Knowing full well that you can’t be in business for the millions of people online, it is very important that you properly define who your target audience are long before you launch the campaign. Armed with an in-depth understanding of demographics like their age, location, gender, online interests, and spending habits, it makes it easier for you to create personalized contents that will secure their attention long enough to convince them to patronize you.
Weave personalized contents around your campaign goals
Mostly interested in social media posts that are relevant to their search interests, target customers will readily avoid contents they consider irrelevant and a waste of time. What this means is that every content to be used in your campaign must be highly personalized, relevant, and effective enough to achieve your campaign goals.
What’s more, your ability to strike the right balance between promotional and non-promotional contents makes it easier to build engage target customers well enough to the point that they place premium on your views and suggestions.
Promote uniform messages across different social media platforms
Beyond ensuring that you speak the language that your target audience understand best, it is also important that you the contents shared across your social media platforms are uniform. So, whether you are using infographics, audio, images, blog posts, or videos, ensure that you are communicating the same message that is rightly related to your campaign goals.
Another important thing you must take note of is the format specifications for different social media platforms. For instance, whereas LinkedIn doesn’t specify the word count for each post, Twitter places its word count limit at 280. Once you exceed it, it will be impossible to share the post.
Already thinking of a goal for your new social media campaign? What an excellent move!
While at it, ensure that your goals are SMART (Specific, Measurable, Achievable, Realistic, and Time bound). More importantly, never forget to periodically evaluate your campaign’s. Even the best of campaign strategies needs to be tweaked every now and then.
Get started already and have a successful campaign!