Tired of everyone visiting your store and buying nothing? Wondering why your sales records keep dropping even after putting half of your new orders on clearance sale? Well, before you think of shutting down your store, here are 4 reasons why customers are probably avoiding your store:
Low product awareness
Regardless how good and functional your products are, they would continue to remain on the shelf as long as customers don’t know about their existence or worse, they don’t understand its relevance. Simply put, customers cannot buy what they are unaware of.
Like every other person, customers love to have a good run for their money. They will only purchase ‘visible’ products, products whose perceived value they understand, and products that are easily accessible. So, if you are yet to consciously promote your products, it’s important you start right away!
Poor customer relations
Customers remain king. No customer is likely to make repeat purchases in stores where they’ve been treated badly. Poor customer service doesn’t just end with rude employees or customer service representatives, it also includes: poor response to customers’ complaints, ignoring feedback, unsatisfactory product delivery, etc.
While most customers are not likely to lodge complain about the quality of services received, it is also quite difficult to keep tabs on employees’ activities. However, if you are serious about having customers flock into your store again, you had better start thinking of ways around improving your customer relations.
Low quality products
For many customers, any product that offers a lower value than what was promised is worth avoiding. Sadly, they wouldn’t listen to any excuse regardless how genuine they sound. To avoid customers completely zoning out of your persuasive marketing strategy, it’s best you stick with the truth.
Rather than promoting everything you wished the products offered, stick to simply helping them understand the benefits of your products. This will go a long way in helping them create the right perceived value around your product.
Poor pricing strategy
Though you are in business to make good profit, you need to realise that customers are also looking for deals with allow them to buy more at lower prices. Rather than focus on making the highest profit possible, focus on trading with prices strategies that allows for a win-win situation.
Like every other store, yours deserves good patronage and even more. So, go over these reasons again and create tailor-made solutions that will have customers queuing to pay for their purchases once again.