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Should You Hire a Social Media Manager for Your Business?

social media manager

Growing Your Business

Should You Hire a Social Media Manager for Your Business?

To hire or not to hire?

Should You Hire a Social Media Manager for Your Business?

The place of social media in business cannot be overstated. It is pivotal to driving sales, increasing leads, and raising the brand’s awareness. In 2015, Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 percent in 2014. In many cases, however, it is the business owner that creates and manages the brand’s social media accounts. They post and tweet random content as it comes to them.
In this article, we will be discussing whether or not you actually need to hire a social media manager for your business. Meanwhile, when we talk about using the services of a social media expert, we are not necessarily referring to hiring them full-time. They could still be your employee but not in the full sense of it, i.e, they will work remotely and occasionally meet with you for content generation and other reasons.

When You Need a Social Media Manager

Without further ado, here are the 5 signs that you need to hire a social media manager:
  1. When you’re focusing on growing the accounts at the expense of revenue generating activities:
    Because of how vast and demanding social media management is, it is possible that an entrepreneur can get pulled away from what really matters in their business and focus instead of the shenanigans of social media. This may reflect positively on the online reputation of the brand, but it will be to the detriment of the business survival. There is no point doing this except the goal here is to be an influencer.
  2. When you are not able to make sales:
    Have you been doing all you can seemingly can but without any visible results? You’re not alone. Many small business owners have tried all they can to convert followers to paying customers with very little success rate. Should you leave it in the hands of a social media manager, they will understand your business goals and craft a worthy social media strategy that fits into it and that helps you drive sales.
  3. When you have little time to grow the accounts:
    So, this is a reverse of the first case we pointed out. Many entrepreneurs are too busy to make time for growing their business social media accounts. If you find yourself in that position, then it is best to hire a social media manager. Consistency is a very important component of social media. If you only post ever so often, say once a week, you will not make any visible impact on your business. A social media manager, on the other hand, will ensure you always have fresh content on all your pages.
  4. When you have little knowledge of how social media works:
    Because of the age gaps involved, some entrepreneurs are unaware of how to use social media. Twitter seems like an Einstein mathematical equation, Instagram is overwhelming and Facebook, to them, is for posting their selfies. So basically its all confusing. It’s a no-brainer here to simply hire someone who knows all the workings of each platform and knows how to make your business relatable to the online audience.
  5. When you derive very little enjoyment from it:
    Social media has the potential to be overwhelming, even to an expert. There is a constant need to respond to comments, messages, check for new notifications, and keep up with trends. Therefore it is understandable when someone says they hate social media. It’s a lot to handle. If you do not like engaging with an online community of users then please hire a social media manager.
I hope this article has been useful to you. If so, please share with your friends and colleagues.

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