Sometimes, finding an online address for your business could be harder than finding a suitable ‘brick-n-mortar’ shop. However, you can’t afford to halt your search because establishing the online presence of your business come with a lot of perks!
To make a positive and profitable impression on many customers whose ‘first point of meeting’ with your business will be via your website’s domain name, here are 3 simple tips to guide you in selecting the perfect domain name:
Choose an easy-to-remember name
Believe it or not, the length and ‘pronuncibility’ of your domain name determines your business’ popularity among target customers. The longer it takes for customers to remember your domain name, the lesser likelier they are to visit your website.
Choose a domain name that is easy to recall, spell, and pronounce!
Choose a credible domain registrar
Choosing a domain registrar could be a little tricky especially when almost everyone is offering ‘unbeatable’ services. However, as you filter through the list of registrars, remember that search engines rank credible and popular registrars higher.
What’s more, ensure that your choice registrar offers 24hours prompt customer services and fits into your budget!
Ensure that it is ‘available’
To avoid needless law suits and legal battles, ensure that you do a thorough research on the availability of your chosen domain name. Often times than not, your first set of choices, especially when you are opting for extensions like ‘.com’, will be unavailable.
Alternatively, you could settle for extensions that are country specific especially if your target customers are within that country.
Remember, your domain name is a huge part of your brand… it is your virtual shop address. If customers are to walk through your door, then your domain name must be ‘brandable’ and memorable.
Have a profitable day!
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You’d be glad be you did!