Thinking about securing a booth at that international exhibition but deeply worried about how to attract target customers and keep them engaged long enough to become customers? Not to worry… it’s okay to be a little bit nervous especially when your products/services are relatively new in the market.
But who says you can’t triple the size of your customer base by the end of the exhibition?
Here are 3 items that will help attract more target customers to your booth and keep their interest engaged long after the exhibition comes to an end:
Snacks and drinks
Never underestimate the sway a cookie and a drink can have over target customers at an exhibition event. Throw in a nice smile + a warm welcome and you’ll win yourself listening-customers who wouldn’t be in a hurry to check out what’s happening in other booths.
However little it may seem, a business card is one of the most tangible items you can give out at the exhibition. It is small, easy to handle, and most times has its space in your target customer’s purse.
Never attend an event without stashing your purse or card holder with business cards and if you’ve been doing business with a card, get one now!
Build brand intimacy with your target customers by handing out promotional items that they’ll always need from time to time. You don’t have to break the bank to do so. It could be a branded pen, towels, mugs, t-shirts, etc.
To wrap this up, don’t get unsettled by the list of experienced and popular co-exhibitors. Get self-confident about your brand, company, products, and services. Take these 3 amazing items with you to your next exhibition and start expanding your customer base.
Have a profitable exhibition!
For more entrepreneurial tips, ideas, advice, and news, follow us @bossmannigeria on Facebook, Twitter, and Instagram.
You’d be glad you did!