Just a few years ago, taking an early morning jog to stay fit was considered really weird. People hardly payed attention to exercising, going on a diet was among the least on the priorities of Nigerians, and there were hardly talks about physical fitness.
All that has changed and one of the main trends in Nigeria is the struggle to stay in shape. Healthy diet, perfect workout routine and regular exercise have become buzzwords. Nigerians have become more conscious of their bodies, and are going out of their way just to keep fit.
According to Seyi Olusore, founder of Shedams, a fitness outfit, “Nigerians have come to embrace the fact that Obesity is real, and now certain kinds of illnesses, diseases have been linked to unhealthy lifestyles, bad eating habits, wrong postures hence the rise in the quest for a Fit & Well body”.
From selfies of gym sessions, to photos of healthy meals being taken for breakfast and before/after photos that show successful weight loss, they share their fitness routine on social media, and have become known with the term, ‘FitFam’.
Individuals and organizations have begun to key into this trend, organizing events and setting up platforms to further assist Nigerians in their race to keep fit. In November, there was the Lagos Fitness and Wellness Festival which saw fitness enthusiasts come together for sports, workouts, health checks, healthy cooking show and many other activities.
A number of entrepreneurs have also found their way into the fast-growing fitness industry. They’ve begun to get a sizable market share by providing fitness and nutrition products and services that are being sought by fitness-conscious individuals.
Here’s a list of nutrition entrepreneurs who keyed into this trend, and are making it in the health and fitness industry.